BBA – International Hospitality Management
This four-year Bachelor of Business Administration degree in International Hospitality Management is designed to prepare students who aspire for management positions in hospitality and service organizations, in both the private and public sectors. It is distinguished by its emphasis in combining theory with the practical application of concepts and managerial skills, with an added focus on internationalization.
The focus of the modules is in imparting knowledge and skills in both service management and hospitality management.
The medium of instruction is English.
Programme and activities
In the first year students are introduced to the hospitality and services industry highlighting the different aspects of services and the customer in the context of service.
The second and third years encompass a range of managerial modules focusing on operations management, human resource management in a hospitality context, strategic management, understanding the hospitality and services value chain and Marketing in hospitality.
The fourth year provides intense industrial focus and work experience with a requirement to undertake an internship in industry and carry out a research project
Students who wish to obtain a Dutch accredited degree will be required to complete 25% of their studies in the Netherlands.